Getting Started with Online Ski Pass Sales

Selling lift passes online does not need to be complicated. Most small and medium ski resorts still rely on window sales, missing out on the convenience that skiers expect in 2026.

Why online sales matter

Around half of all European ski resort websites cannot process an online purchase. That means families who research your resort online still have to queue at the ticket window to buy. Every minute in that queue is a minute not on the mountain.

Online sales let you:

• Reduce queuing at the ticket office
• Sell passes before the visit so you know numbers in advance
• Reach new customers through comparison sites and search engines
• Offer dynamic pricing to fill quieter days

What you need

The good news: you do not need enterprise software, hardware integration, or a development team. Modern embeddable checkout widgets can be added to any website with a single line of code.

The checkout matches your brand colours automatically, so customers feel like they are buying directly from you. Payments go straight to your bank account via Stripe. You never have to handle credit card data yourself.

Getting started

1. Sign up for a free SkiTable account
2. Add your products (day passes, multi-day, season passes)
3. Paste the widget script tag into your website
4. Start selling immediately

There are no setup fees, no monthly subscriptions, and no minimum volumes. You only pay a small transaction fee when you actually sell a pass.

The custody question

One of the biggest concerns for resort operators is custody risk. Previous platforms like Liftopia collected customer payments and paid resorts later. When things went wrong, resorts lost money.

SkiTable uses pass-through payments via Stripe Connect. Your resort is always the merchant of record. We never hold your funds. The money goes directly from the customer to your Stripe account, with our platform fee deducted automatically.

This means zero custody risk for you.